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A tasteful gesture for Christmas

Swave

Smaakvol gebaar

2020 didn’t quite go as planned, and so will the holidays this year. We’ll not be able to be with family and friends, and even our favorite restaurants will need to keep their doors closed. For the fourth month in a row that is. So to create a Christmas gift that would benefit both our loved ones and our beloved restaurant or bar, we came up with a “Tasteful Gesture” coupon. Instead of wine, champaign or the cliché Christmas sweaters, we give people the opportunity to gift something that will really make a difference. A lot of famous Belgian people and top politicians aided the cause and together created a PR video that instantly turns the coldest time of the year into one much warmer one.

ServiceConcept CreationCopywritingPR consultancyVideo production
Client Swave
Year