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Survival of the title

Bingoal

Survival of the title

To make the Ghent Boxing Gala’s leading sponsor -sport betting platform Bingoal- talk of the town during the event, we came up with quite special ad. On the night of the title fight, reigning Belgian champ Kevin Ongenae entered the ring with a painted Bingoal ad on his back. The ad stated: “How long does this title survive?”. Present, online and TV spectators could experience how sweat, tears and a number of direct hits made the ad perish and make a live bet about when that would happen. The commercial title fell after 4 rounds, the champ’s title still stood strong after the 12 round fight. All of this making our campaign.. wait for it.. a direct hit!

ServiceBrand strategyConcept CreationDesignPR consultancyVideo production
Client Bingoal
Year