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Shine bright, tread light



Superzero is a new and ambitious hair care brand, inspired by those with generous hearts and adventurous spirits. The brand took the water and the plastic out of the traditional hair care products, started with only the best ingredients and completely reinvented formulations. Zero waste, celebrating the individual as part of a community of change agents. Superzero’s communication lead Supermachine took us on board to help shape the brand's visual image. Together with photographer Jef Boes and cinematographer Stefan Van Diest we created and produced brand and lifestyle imagery, product tutorials and other juicy brand assets. Let's help their community become the talk of the world!

ServiceArt DirectionBrand photographyDesignVideo production
Client Superzero