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The prince is back

RSC Anderlecht

The prince is back

Four words, but they sent a chill down the spine of everyone who loves Belgian football; The Prince Is Back. Legendary football player Vincent Kompany would be coming home to Anderlecht. We know, the man himself makes heads turn. Never the less RSC Anderlecht gave us 48 hours to make jaws drop and eyes pop as well. A sleepless team of copywriters and motion designers turned the story of RCSA and the return of their prodigy in an overly-crafted 45” online video that would travel the world in much less than 48 hours. The video opened almost every newscast and talk show in the country, while visuals out of the video flourished on the frontpage of both national and international newspapers. Club Bruges fans might say that with more than 6 million views, shares, likes, comments and reposts, the comeback campaign surpassed the comeback. We on the other hand can’t make a statement like that. 

ServiceBrand strategyConcept CreationMotion designPR consultancyVideo production
Client RSC Anderlecht
Year
Talk around the web