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A national safety message

DPG Media Geronimo

Marc Van Ranst

Once a noble unknown virologist, today the man who learns his people how to beat the Corona-virus. During the continuous corona crisis, Marc Van Ranst became the JCVD of Belgian virologists. His face, professional analyses, advice… and multicolored polos were on every TV-show, newscast and newspaper. So practically the only thing he left up to us to create was a national safety message. Together with DPG Media and Van Ranst himself we created one that was 100% government-proof. Meaning that next to enough time for humour, we also put in all the types of masks and how to use them. But who still watches television right? So, for all the cool kids and wannabe cool kids (aka parents), we also made a Tik Tok version. The very first for Marc. With over 3 million people watching, liking, sharing and commenting , it’s safe to say the message went more as the virus itself. And on TikTok?... Well… there, Van Ranst is no longer a virologist but a f*cking rockstar.

ServiceDesignPR consultancySoMe strategyVideo production
Client DPG Media Geronimo
Year