To demonstrate the unpredictability of football, together with production company Geronimo and Wunderman, we invited Belgian legend and hardcore FIFA gamer Romelu Lukaku to play against gamer newbie Cécile De Gernier. What 'Big Rom' didn't know was that his opponent's controller was in fact controlled by the the reigning world champion FIFA, hiding behind the scenes. What happened became talk of the town, the nation and Europe. And you have to see it to believe it. We love Big Rom. And we love Fifa.