With a company name that suggest your product and the people behind it show great intelligence, you are almost obliged to use smart marketing. Coincidentally, the brand's very smart CEO’s found their way to us. Together we outlined a communication strategy within which we visualize the company's USP’s through various animated online videos. The first being built around the simplicity and ultimate overview the analytical software product offers its users. To conclude in the words of award-winning advertising agencies: this was only the start, soon we’ll roll out the campaign in various derivatives nationwide.