MenuSluit menu

Bienvenue petit prince

RSC Anderlecht

Bienvenue petit prince

As if one overly famous prince wasn’t enough, a second one drove in through the castle doors of Belgian record champion football RSC Anderlecht. Only a few months after the comeback of Vince - The Prince - Kompany, ex-teammate and French superstar Samir Nasri joined forces with “Les Mauves”. Not that he needed it, but to fire up the conversation, RSCA let us turn his transfer into an animated online video. It did what it had to do: it got a ridiculous amount of views, a shitload of reposts, thousands of non-purchased likes and a lot of comments. Some in French, which we didn’t fully understand at first, but in-depth market research later taught us that “Quel pied, putain!” is actually a comment to be proud about.

ServiceBrand strategyConcept CreationPR consultancyVideo productionVisual design
Client RSC Anderlecht
Year