Today, #staycation as hip as it was in 2008. But how to inspire a country that likes travelling more than sleeping? For Pairi Daiza, repeatedly voted the best zoo in Europe, we created a campaign that positioned the zoo as a way to travel the world in one day. The renewed park is namely built out of 8 “worlds” that grant visitors a total experience of a certain continent or land. In these worlds one not only discovers a variety of animals, but also buildings, fauna and flora. All imported from the country of origin. It’s like Disneyland, but with real animals and without the nerve-wracking music. The campaign consists out of no less than 19 different commercials, both on TV and social media. Bon voyage!
ServiceBrand strategyConcept CreationVideo production