Belgium’s biggest employment agency Accent Jobs turned 25 in 2020. The perfect reason to turn the DNA of the brand into a shiny new strategy and campaign. We worked around the insight that Accent can turn anyone’s talent into a professional job. Whether that talent is the ability to carry 10 plates at the same time, switching off a light with one well-aimed throw or build a stunning house of cards. A brand film, various cinema and TV-commercials and a new sonic branding spread like fire and resulted in a lot of talented job seekers surfacing.